For a long time, in our industry, relationships have been based on personal relationships between stakeholders. Relationships built over time thanks to knowledge that was passed down almost naturally, skills that remained in the company because people stayed.
Today this balance is no longer a given because everything runs faster. roles change often and knowledge does not always remain within organizations. The value of personal relationships remains central to the way we work, but on its own it is no longer sufficient to ensure continuity over time. It must be the company that becomes the point of reference using a recognizable voice and a shared wealth of knowledge.
The magazine Cavenaghi&Ridolfi was born as a concrete response to a different way of communicating, in which identity, method and skills become a stable reference.
